Property investors looking to sell an investment from their portfolio can get a step ahead by considering the option of a pre-market listing.
What is a Pre-Market Property Sale?
Pre-market selling campaigns provide vendors an opportunity to maximise the selling potential of their asset by sharing the sale with internal databases and social media platforms before entering the wider property market.
Advantages of Pre-Market Property Sales
Mark Foy, the founder of McGrath Surry Hills, highlighted that more and more investors are utilising pre-market campaigns to save money, reduce stress, or complete a private sale.
Below are the primary benefits of this approach.
1. Settle the Nerves
Pre-market selling allows you to test market sentiment and interest in your property without the need for a full marketing campaign. This can provide peace of mind and reduce the pressure associated with a public listing.
2. Gather Market Feedback
During a pre-listing, real estate agents can collect feedback from prospective buyers, which can then be used to guide the correct pricing strategy for the property. This insight is invaluable in ensuring that the property is well-positioned in the market.
3. Achieve an Early Sale
An early sale can be highly advantageous, saving both time and money. If the price is right, both vendors and buyers can benefit from a swift transaction, avoiding additional marketing and auction expenses.
Is a Pre-Market Property Sale Right for You?
If you are considering a pre-market listing for your next property investment sale, weigh the potential benefits such as cost savings, reduced stress, and the possibility of an early sale. Consulting with a real estate agent experienced in pre-market campaigns can provide you with the insights needed to make the best decision for your investment.
